Wednesday, 21 May 2014

Toyota Prius is not the most selling car in California. Who is the new king of the Golden State?

It debuted in 1995 at the Tokyo Motor Show. Since then, it has been on every green consumer’s mind. Many environmentally conscious consumers of California love this Japanese beauty that goes by the name of Prius. 

Prius has been the best-selling automobile since 2012. It was the king of the Golden State. Sadly, Toyota’s highly popular car has been dethroned by another Japanese giant. The Californian auto sales data of this year’s first quarter shows Honda Accord were sold more than Toyota’s cleanest vehicle. 300 more Accord hybrid was sold than Prius in California. Also, Prius sales are down by nearly 20 percent in the first four months of 2014.
Prius was an unchallenged leader in the early years. But, today there is heightened competition in the hybrid car market. Californians have several hybrid alternatives like the Accord, Ford Focus, Nissan Pathfinder, etc.

Since its introduction in U.S. market in 2007, Prius has undergone just two significant redesigns. In this world, where consumers constantly require newer models and upgrades, Toyota has clearly fallen behind. On the other hand, Honda introduced ninth generation of the Accord model.

Prius was once a status symbol. Californians loved showing off their progressive attitude with a Prius. But today, things are different. Prius is just one of the many brands with a hybrid tag. However, it is still a long way for Honda to beat Toyota at the national level. Toyota has sold more than 61,000 models of Prius whereas Honda has sold just 4,200 and most of them in California.

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